Find out more about the expansion to Japan

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We will help you with the expansion on Amazon

Japan is the third largest eCommerce market in the world, mainly due to the single language culture, developed economy and highly urbanized population. Sales here are growing steadily and rapid growth will continue in the coming years. Shopping and payments through a mobile device are very popular in Japan. The distribution infrastructure, combined with the small size of the country, is ideal for convenient delivery of goods. The Japanese market is dominated by large global players led by Amazon, where you can try sales with our EXPANDO APP.


126.8 million

Internet access

93 %

Number of e-shops

2 000

Market growth compared to 2018

9 %

Annual turnover

EUR 76 billion

How to expand to Japan

With Amazon

Take advantage of trust in Amazon
Quick test of a large market without investment
Amazon's strong position in Japan
You're not building your own brand
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Services required to expand on the Japanese market: